The jersey’s now selling like a hyped-up sneaker. GQ
After the sort of long lead-up that can only accompany a once-every-four-years tourney, the World Cup will officially commence next week. Every sports angle’s been dissected—which means we can turn to more important ideas, like the fact that the jerseys are, at long last, getting their official releases. And this go-round, undoubtedly the most exciting and anticipated of these jerseys belongs to Nigeria’s national team.
The kits are a genuine fashion item: there are a couple versions but the favorite features an unripe-lime green in the body with white-and-black sleeves and jagged vertical stripes that are meant to resemble the wings of the team’s mascot, the Super Eagles (but look a little bit like Mario Kart turbo pads). The jersey looks less like a traditional soccer kit than a hyped-up sneaker—particularly the coveted Nike design seen on Acronym’s version of the Vapormax . And the response has been fitting: the jersey has been near-unanimously considered the coolest of this year’s crop ever since it was unveiled in February , and it’s turned from a piece of athletic gear to rarest-provenance streetwear.
Since that February reveal, the jersey’s picked up an alleged three million pre-orders (more on that later), sold out at Supreme box logo speeds, and is now reselling like one of those BOGO tees on the secondary market. Every day ultra-limited sneakers and items from hyped up streetwear brands trade back and forth on secondary platforms like Grailed or StockX, but it’s unusual for a soccer jersey to find its way onto the secondary market. In a World Cup cycle that’s also seen themed releases from Virgil Abloh and Kim Jones , one of the coolest pieces of tournament gear is a regular-degular jersey. How did that happen?